Some people like flowers, some people like extracts. Some people like to mix them up for combined effects.
The latter group forms the audience that Scott Sundvor and Libby Cooper, founders of Space Coyote, aim to reach with their extract-infused prerolls.
Space Coyote’s website doesn’t mince words: these are the products you get “glazed” with. “Gone are the days of tasteless prerolls and mediocre highs,” it says.
“We both refer to ourselves as stoners,” Sundvor told the Cannabis Business Times and Cannabis Dispensary. “Libby really made it clear to take pride in using this terminology and taking this culture of heritage into account in the marketplace.”
Photo courtesy of Space Coyote
But there’s also a science behind the rock – data Cooper looked at in her last job at Eaze. The numbers showed that customer buying behavior reflected the value of the “price-to-THC ratio,” she told CBT and CD. She also noticed that the preroll segment continues to grow, but these products are often made with trimming or shaking and put off some more experienced users.
“There was a discrepancy between people who considered themselves connoisseurs or stoners who really liked strain-specific flavors, [and people] Buy prerolls, ”said Cooper. “Prerolls were more for the canna-curious, the newer ones on the weed scene.”
She and Sundvor had wanted to work together for a while, he said. (He co-founded Nima, which makes gluten and peanut sensors for people with food allergies.) “We had that name, Space Coyote, and we knew we wanted to do something about cannabis together,” he said.
They came up with this name when she and some friends were visiting Joshua Tree National Park for Sundvor’s birthday in late 2017. New moon? Check. Meteor shower? Check. The “magic mushroom” active ingredient psilocybin “could have been involved,” joked Sundvor.
“It really felt like we were in space, actually part of that meteor shower,” said Cooper. “We hiked through the desert late at night. … The coyotes howled in the background and we climbed some boulders and really felt like space coyotes. “
In the products
Cooper and Sundvor founded Space Coyote as a company in August 2018 and began partnering with companies that had made a name for themselves.
“Our first line of joints was a collaboration with Nasha Extracts, which uses their hash,” said Sundvor. “Then we worked with Guild and used their THCA in it. We have Utopia Live Resin. Now we have F / ELD Live Resin.
“We wanted to work with really high quality companies that people knew were high quality because they would know that our joints were of that quality.”
To source their flower, the brand works with growers such as Eel River Organics, Madrone Farms and Sunboldt Grown.
RELATED: 10 Questions to Ask Ty Johnson of Eel River Organics
Photo courtesy of Space Coyote
Indica Diamond Joint by Space Coyote, in partnership with Eel River Organics
Space Coyote uses a proprietary process to combine flowers and extracts in its prerolls “so that each and every Space Coyote burns smoothly and evenly,” said Cooper.
“Lots of the infused joints that we have seen before and still are [see] today on the paper on the outside and that just doesn’t make sense, ”she said. “You want to smoke the extract and draw it through the cone in a targeted manner. If it’s outside, it’s really just for show. It will crackle, there will be a lot of smoking, but most of this extract won’t get into your lungs. “
Cannabis extracts offer “a pure expression of the plant,” said Sundvor, emphasizing its cannabinoid and terpene profiles. Space coyote joints are currently infused with hashish, live resin, or diamonds.
“The diamonds … are very high in THC and have a lot less terpenes,” he said. “To me, there’s a lot more of that sparkling, almost psychedelic effect, while the live resin gets this full, really broad spectrum, and then the hash is a lot more of that full-bodied flavor and just plain abundance.”
Sundvor and Cooper serve more than 300 California pharmacies with the help of three full-time employees.
“We’d like to expand on [other states], and it’s definitely on our plans, ”said Cooper. “But California is not only the fifth largest economy in the world, it is definitely the largest cannabis economy in the world. … We want to be here in all pharmacies. “
There’s a reason for the small team that entrepreneurs will know all too well in 2020. “Our team was bigger before COVID, but we were only going back over time,” she said.
With the aim of strengthening
In the short time they have been in business, Sundvor and Cooper have switched job titles. In 2019, Sundvor was CEO and Cooper President. This year, Cooper is CEO and Sundvor is President. They are considering more switches in the coming years, Sundvor said.
“It was really important to us to really symbolically show our team and outsiders that we see this as an equal partnership in this company, although we have very different skills, we both run this company together,” he said.
Sundvor continued: “Our employees really appreciate that. We also have several women on our team and I think we only empower one female CEO [this year] was also really powerful. “
Space Coyote has another form of empowerment: sponsoring artists. From painters to DJs, they are featured on Space Coyote’s website.
Photo courtesy of Space Coyote
“A lot of aspiring artists still have jobs to do. Sometimes they have multi-day jobs, ”said Cooper, who shared that she wanted to be an artist herself before embarking on a more commercial avenue in design. “Whatever Space Coyote can do for sponsorship or commissioned work, it helps.”
Space Coyote helped Messy Beck host her first own gallery exhibition in San Francisco, Cooper said. And the company now has a “Resident Cosmic Guide” that Kristina Bakrevski writes for its website.
When working with artists, Cooper has always attached great importance to fair pay, said Sundvor.
“I was so impressed with the perspective Libby brought to our entire company,” he said. “It’s really great to see the impact we have on some of these artists we’ve worked with so far.”
Space Coyote draws and follows its own map of the cannabis world – which is reflected in its goals of accepting stereotypes that many consumers and businesses are moving away from and its art commission.
“Hopefully one day we’ll actually be able to have what I affectionately call Space Coyote Ranch,” said Cooper. “The vision would be a country where people can come and do an artist residency and create something really non-stop for a few months.”