Give Canadian cannabis producers more flexibility in packaging and labeling


Article content continued

For example, US cannabis products often mention their appearance and aroma, as well as their psychoactive and physical effects. Some underline their special cultivation and processing.

Not only does Health Canada allow for more words, it could also require more numbers, such as total terpene and total cannabinoids. These may interest experienced cannasseurs and remind less knowledgeable users that THC and CBD are not the only relevant ingredients.

Are there any further changes?

The Health Canada’s regulation update gives the industry an opportunity to influence cannabis policy. A larger one arrives in October when the federal government begins reviewing its 2018 cannabis law. Everything that is regulated at the federal level can potentially be changed: licenses, excise duties, law enforcement, etc.

The cannabis industry is already preparing for this legislative review. It will likely ask for more packaging options not only to communicate with existing users, but also to advertise to attract new ones. That will be controversial.

These ratings mark the next steps in Canada’s grand cannabis experiment. During the first year of legalization, dry cannabis shortages and inadequate business limited product sales. In the second year, sales increased as more stores opened, retail prices fell, and product quality improved.

Now, in its third year, governments are rethinking the “least bad” way to regulate cannabis. If you have good suggestions for this, prepare your submission for October.

We apologize, but this video could not be loaded.

Michael J. Armstrong, Associate Professor of Operations Research, Goodman School of Business, Brock University

This article is republished by The Conversation under a Creative Commons license. Read the original article.