Humboldt County seeks local company for joint cannabis branding, marketing and promotion – Redheaded Blackbelt


The cannabis industry has been a major economic force in Humboldt County for many decades. As cannabis becomes a nationwide industry, the county is looking for ways to maintain a competitive advantage and maintain and strengthen the regional brand. In order to achieve this goal, the district publishes a new call for proposals (RFP), in which a qualified local unit is sought, who can work with the employees on the development of a marketing strategy for an independent national and industry-specific “branding initiative” for Cannabis grown in Humboldt County operates local cannabis-related products and services.

The selected applicant will serve as the county lead contracting agency for cannabis marketing initiatives, offering a wide range of professional marketing services, including promoting Humboldt County’s cannabis as a unique, high quality product. The applicant will use and apply specific recommendations and findings from the Humboldt County Marketing Assessment. This marketing RFP and the services offered are one of three programs of the county’s Project Trellis, a wide-ranging initiative to support the local cannabis industry.

For information on licensing and format requirements, see the RFP for Common Cannabis Branding, Marketing and Promotion Strategy.

How to apply:
See RFP for full application instructions. Electronic submissions are to be sent to [email protected] and received by November 22, 2021 at 1:30 p.m. at the latest.

Proposals can be published under the California Public Records Act.

About project grid:
Project Trellis is a three-tier program designed to support cannabis companies and individuals involved in the Humboldt County’s cannabis industry. The program’s three levels of support include a cannabis business micro-grant program, a local equity program, and a Humboldt County’s cannabis branding, marketing and promotion program. The micro-grant program gives cannabis companies the opportunity to apply for funding to cover business-related expenses. The Local Equity program provides resources to local communities and individuals affected by the war on drugs. The marketing and promotional component was developed to promote and maintain cannabis grown by Humboldt as a national and industrial brand.

For more information, visit the Project Trellis Marketing Program or call Peggy Murphy, Economic Development Specialist at 707-599-0125.