Packaging and health warnings are key to deterring teenagers from using cannabis


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As more countries consider legalizing non-medicinal cannabis, new studies show that prominent health warnings and less attractive packaging should be mandated to make it less attractive to children.

In a recent study, researchers at the University of Waterloo found that the amount of advertising and promotions offered in packaging has changed the way people see products.

“For kids entering the marketplace and wanting to find out if cannabis is a product their friends think is cool, it’s the brand that can be used to project an image. image “Promotions are specially made in packages. So if a state or country is interested in protecting the youth, our data will be in the package, ”said David Hammond, professor of public health sciences at Waterloo. Restrictions and comprehensive health warnings are an effective way to do this.

“The more image legislators allow, the more attractive they become. Cannabis products It is aimed at the general public, especially children. It is up to the government where to draw the line. ”

A team of 45,378 people from Canada and the United States were randomized to determine the validity of the limited brand image and government information in the form of health warnings about the perception of cannabis products. We got the opinions of the participants. Participants were presented with four branding conditions ranging from no brand image, uniform color to full brand image. They were also asked to rate how the attractiveness of the product differs based on the perceived harm and how easy it is to remember. Warning A message dealing with pregnancy, youth risk, and impaired drunk driving.

Researcher brand The image made the product a little less attractive. Additionally, the product was rated significantly less harmful on unbranded or limited white backgrounds than it was on colored backgrounds, and the news recall was significantly higher on Canadian and U.S. health warnings.

“Canada’s cannabis product warning message is more prominent and easier to understand than that of the United States,” said Hammond. “And our results suggest that Canada’s extensive regulation appears to be in line with the goal of informing consumers, including adolescents, of risks and making them less attractive.”

Impact of polls, packaging colors, branding and health warnings bring the action Written by Hammond, Samantha Goodman, Vicky Rinard and Marian Irani Palast, the magazine will publish the perceived harm of cannabis products among Canadian and US respondents. Preventive Medicine ..

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For more informations:
The Influence of Packaging Colors, Brands, and Health Warnings on the Attractiveness and Perceived Harm of Cannabis Products by Samantha Goodman and other respondents in Canada and the United States. Preventive Medicine (2021). DOI: 10.1016 / j.ypmed.2021.106788

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University of Waterloo

Quote: Packaging and health warnings are key to discouraging young people from using cannabis (September 15, 2021).

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Packaging and health warnings are key to deterring teenagers from using cannabis