David Spradlin believes that his new medical cannabis dispensary coming to Napa will form the perfect marriage of healing with a market that knows the benefits of good wine.
Because of this, he plans to open a Perfect Union location on Industrial Way near the Whole Foods Market in May.
Napa has allowed a medical dispensary, but not adult recreational use like other jurisdictions, since California voters passed Proposition 64 in 2016. However, the city’s attitude can change.
The current situation is fine with the CEO of Sacramento-based Perfect Union, which has already opened 10 more stores in California and five in New Mexico.
“Recovery is a little harder to sell (than medicinal use),” Spradlin told the Business Journal, adding that its purpose is to capitalize on this particular market. “I want to anchor myself in the community in a respectful way. So I think this goes well with Napa. “
There are roughly a handful of other medical cannabis dispensaries on First Street.
The former construction worker plans to do some work inside the building to bring Perfect Union up to date. The cost to the $ 54 million company in inventory purchases can run to an estimated $ 500,000.
The Perfect Union will primarily sell dry flowers, but will also include themes and oils, as well as drinks and food.
Spradlin wants to appeal to all types of cannabis buyers and especially wants to appeal to women and seniors – growth markets in his eyes.
The CEO opened his first pharmacy over a decade ago and was struck by an experience during his research when he saw a woman walk into a dingy basement pharmacy in Oakland to buy medical cannabis. He concluded that she was a chemo patient who looked scared to death at the experience.
“I said to myself, ‘It can’t be,'” he said.
That motivated him to offer a better venue, he said. After all, the first impression means a lot. He estimates that 33% of his stores are new to cannabis and need help and encouragement.
“Our service and the connection with the customer is key,” he said.
With just $ 17,000 in his pocket, he got proactive and opened his chain by opening his first store in Orangevale, a neighborhood in Sacramento.
The rest is history.
Spradlin is awaiting final approval of its architectural plans. He expects to start construction on the 1,000-square-meter site in two months and to hire around a dozen workers.
Napa city planner Steve Rosen said medical cannabis regulations had been in the works since 2017. The Weinland region shied away from introducing fewer restrictions on the sale of cannabis like other cities and counties. The city of Napa also allows small manufacturing operations.
City administrator Steve Potter told the Business Journal that he expected the city council to take up the idea of approving adult recreational use in about a year.